About Us

Royal Blue Avenue is a company built on experience. Our focus is on Second Skin, our specialty. Every day presents a new challenge to search for new prints, materials, and models while keeping our clients' desires in mind. Our primary market is the low to mid-segment in West-Europe, where we believe that large retail companies will continue to dominate. To serve these clients, we launch Private Label articles that are both fashionable and successful. We invest in building a personal relationship with our clients by listening to their needs and success formula. This approach enables us to create collections that are both fashionable and accessible to the end-consumer. Additionally, the collections must be of good quality and affordable.

 

Royal Blue Avenue designs, manufactures, and delivers Private Label Second Skin articles in the commercial segment. Working together with our clients and producers, we create fashionable and successful collections of desired quality and price.

Trendwatching is a crucial aspect of our work. We scan the market for emerging consumer trends, new insights, and innovations, while also annually shopping both domestically and internationally to ensure we stay on top of the latest trends.

• Cutom made design

Our designers specialize in designing underwear, swimwear, lingerie and sportswear and have years of experience in this industry. They work closely with our clients to ensure that the design fully meets their wishes and needs, with an eye for the latest trends and innovations in the market. Our designers are always open to feedback from our clients and work closely with them to make any adjustments and create the perfect design. Would you like to know more about the design proces? Click here.

• Sales

We supply department stores, retail chains, and buying groups throughout Western Europe. To provide a customized quote, we like to visit our customers in person. In addition to these visits, we also inspect their stores to understand their individual requirements. Of course, customers are also welcome to visit our office in the Netherlands. Our agreements are subject to MODINT's general terms and conditions, including any additional agreements provided to Royal Blue Avenue.

• Production

Royal Blue Avenue only works with reliable producers and has its own factories in China. Our team monitors the entire process: from sampling to the final product. We maintain control over our production by regularly visiting our producers for inspections. Together with our producers, we always look ahead and search for new sources for innovations within the production process.

At our company, we care about people's well-being. That's why we adhere to the Business Social Compliance Initiative (BSCI). The BSCI is a global business-driven initiative for companies that strive to improve working conditions in factories. The BSCI code includes the following principles: respect for the rights and freedom of association and collective bargaining, no discrimination, fair compensation, decent working hours, occupational health and safety, no child labor, special protection for young workers, no precarious work, no forced labor, environmental protection, and ethical business practices.

• Quality check

Our main priority is to ensure that our customers receive products that meet strict quality standards. That's why we closely monitor the quality throughout the entire production process. This includes checking all individual aspects such as fabrics, prints, trims, and other accessories. In addition, we conduct both inline and final inspections, often with the assistance of third-party companies like SGS, Intertek, and Bureau Veritas.

At Royal Blue, we are committed to sustainability and the development of sustainable production and materials. We have obtained several certifications, including GRS, OEKO-TEX Standard 100 label, and OEKO-TEX STEP, to ensure that our products are ethically produced and environmentally friendly. For more information on our sustainability efforts, click here.